Gabriella Sequenzia

Gabriella Sequenzia

Fashion & Textile Management  |  NC State '26

gabriellafsequenzia@gmail.com (828) 276-6520 LinkedIn

Scroll

Education

Where It Started

North Carolina State University

Wilson College of Textiles

Degree

B.S. Fashion & Textile Management

May 2026

Concentration

Brand Management & Marketing

GPA

3.8 / 4.0

Summa Cum Laude

Involvement

Alpha Xi Delta

Newsletter Chair

Textile Scholars Program

🇮🇹

Lorenzo de' Medici Institute

Florence, Italy · Summer 2025

Luxury Brand Management Fashion Illustration

Experience

The Journey So Far

May 2026 – July 2026

Merchandise Buying Intern

Belk · Charlotte, NC

  • Selected for Belk’s 10-week Summer Internship Program, partnering directly with a Buyer and Assistant Buyer to learn the merchandising function across a national department store
  • Analyzed business trends and performance reports to inform purchase decisions, assortment planning, and advertising strategy
  • Supported vendor relations and merchandise information management while developing a deep understanding of the Belk customer
Summer 2026 Internship Program

August 2025 – May 2026

Sales Associate

Athleta · Cary, NC

  • Support clients in achieving fitness and lifestyle goals through expert product knowledge on performance fabrics, fit, and functionality
  • Execute promotional events and loyalty programs, fostering community and brand connection

August 2025 – May 2026

Retail Stylist

Kendra Scott · Cary, NC

  • Deliver personalized styling recommendations, creating elevated shopping experiences
  • Collaborate with clients to incorporate design preferences into hand-crafted jewelry

December 2024 – March 2025

Processing Intern

USA Farm Labor · Waynesville, NC

  • Managed high volumes of client data entry and generated reports in Adobe
  • Communicated directly with clients to ensure timely resolution

June 2024 – August 2024

Seasonal Retail Associate

NIKE · Asheville, NC

  • Enhanced customer experience through personalized service and deep product knowledge
  • Enhanced store displays and visual merchandising
Top Employee — NIKE App Engagement

June 2022 – January 2024

Content Creator

TikTok · @ellas_hauls_

  • Built an audience of 60,000+ followers through fashion content
  • Developed marketing strategies including content planning and trend analysis
  • Secured brand partnerships with Princess Polly and Puravida

Digital Presence

Building a Brand

Princess Polly Puravida Content Strategy Trend Analysis

Recent Work

Selected Projects

Strategic marketing and consumer research at the intersection of brand, business, and sustainability

Green Line
Marketing Agency
Brand & Creative Strategy

Green Line Agency — CICIL Campaign

Integrated Marketing Campaign · Wilson College of Textiles

Co-founded a sustainability-focused marketing agency identity, then built a complete integrated campaign for client CICIL — situational analysis through creative execution.

View Case Study →
H&M
Brand Trust Study
Consumer Research

H&M Greenwashing & Gen Z Brand Trust

Quantitative Research Study · TTM 585, Spring 2026

Co-led a quantitative survey study using regression analysis (β = -0.80, R² = 0.48) to test whether perceived greenwashing damages Gen Z brand trust in fast fashion.

View Case Study →
Nuuly
Strategic Plan
Strategic Planning

Nuuly — Two-Year Strategic Plan

Strategic Business Planning · TTM 583, Fall 2025

Built a $10M strategic reinvestment plan for the only profitable U.S. clothing rental — covering lifecycle optimization, tiered pricing, sustainability transparency, and experiential marketing.

View Case Study →
Vineyard Vines
Athleisure Expansion
Market Analysis

Vineyard Vines — Athleisure Market Entry

Market Opportunity Analysis · FTM 385, Spring 2025

Identified athleisure as a high-growth adjacent category for the preppy heritage brand, with a go-to-market strategy leveraging existing collegiate collaborations.

View Case Study →

Recognition

Awards & Honors

Scholarship

Textile Pioneer Scholarship

Awarded based on academic excellence, creativity, and a demonstrated passion for the textile industry. Renewable four-year scholarship.

$0

National Award

1st Place Outstanding Chapter Newsletter

Alpha Xi Delta national recognition for excellence in chapter communications, 2025.

Expertise

What I Bring

Click any card to see where I built this skill

🎨

Visual Merchandising

Click to flip

Built At

NIKE & Athleta

Created brand-aligned store displays and maintained visual standards across seasonal campaigns.

Store DisplaysBrand Standards

Click to flip back

💖

Customer Experience

Click to flip

Built At

Kendra Scott & Athleta

Delivered personalized styling and built lasting client relationships that drive repeat business.

PersonalizationLoyalty

Click to flip back

🚀

Brand Marketing

Click to flip

Built At

NC State & TikTok

Brand Management concentration combined with hands-on brand partnership experience reaching 60K+ followers.

StrategyPartnerships

Click to flip back

📱

Social Media Strategy

Click to flip

Built At

@ellas_hauls_

Grew a TikTok audience from zero to 60K+ through content planning, trend analysis, and audience engagement.

TikTokContent Planning

Click to flip back

🏪

Retail Operations

Click to flip

Built At

NIKE, Athleta & Kendra Scott

Three distinct retail environments with experience in inventory, events, loyalty programs, and team collaboration.

EventsInventory

Click to flip back

🧶

Product Knowledge

Click to flip

Built At

Wilson College of Textiles

Deep understanding of performance fabrics, textile construction, and product development from coursework and hands-on retail.

TextilesFabrics

Click to flip back

🎥

Content Creation

Click to flip

Built At

TikTok & Alpha Xi Delta

Fashion content creation on TikTok plus winning National 1st Place for chapter newsletter design and writing.

VideoNewsletter

Click to flip back

✨

Luxury Brand Knowledge

Click to flip

Built At

Florence, Italy

Studied Luxury Brand Management at the Lorenzo de' Medici Institute, immersed in the birthplace of Italian fashion.

Study AbroadLuxury

Click to flip back

Knowledge

What I've Studied

🛍 Retail Buying

Retail Buying in Fashion

Learned how to analyze trends, select product assortments, plan inventory budgets, and negotiate with vendors for retail environments.

Applied at Athleta & NIKE
📢 Marketing Fundamentals

Marketing Fundamentals in Textiles

Built a foundation in market segmentation, positioning, consumer behavior, and campaign development specific to the textile industry.

Applied on TikTok
♕ Strategic Planning

Strategic Planning for Textile Firms

Developed skills in competitive analysis, SWOT assessment, and long-term strategic planning for fashion and textile businesses.

Retail Management Focus
📣 Brand Communication

Textile Brand Communication & Promotion

Explored how fashion brands build identity through storytelling, advertising, PR, and integrated marketing communications.

Applied at Kendra Scott
🚚 Supply Chain

Retail & Supply Chain Principles

Studied the end-to-end textile supply chain from raw materials to retail floor, including logistics, sourcing, and inventory management.

Operations Focus
👥 Fashion & Consumer

Fashion & Consumer Behavior

Analyzed what drives purchasing decisions in fashion, including psychological, social, and cultural influences on consumer choice.

Applied in all retail roles
👜 Product Development

Entrepreneurship & Product Development

Learned the full product lifecycle from concept ideation through prototyping, costing, and market launch in the textile space.

Innovation Focus
🌎 Global Management

Fashion Global Management

Explored the international fashion landscape including global sourcing, cross-cultural management, and managing brands across markets.

Deepened in Florence
📊 Market Research

Market Research in Textiles

Gained hands-on experience with surveys, focus groups, data analysis, and consumer insights to guide strategic brand decisions.

Applied on TikTok
💡 Entrepreneurship

Entrepreneurship in Textiles

Developed business plans, financial models, and go-to-market strategies for new ventures in the fashion and textile industry.

TikTok brand building

Let's Connect

Get In Touch

Email gabriellafsequenzia@gmail.com Phone (828) 276-6520 LinkedIn gabriella-sequenzia
Download Resume